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Yue Cai
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Welcome Home Yoga & Wellness

Improving Website Architecture & Brand Guidelines

Overview: Welcome Home Yoga & Wellness is a Detroit-based yoga and wellness studio founded by Robyn and Melissa Childers. Centered on recovery, accessibility, and diversity, the studio approached us to redesign their website to better communicate essential information and improve accessibility for current and potential clients.

Keywords: UI/UX Design, Website Design, Branding, Visual Identities

Pink Poppy Flowers

Program: +ISLB Summer Internship

Design Team: Yue Cai, Sydney Newman

Design Faculty Advisor: Jill Greene

Project Duration: MAY 2023 - JUL 2023

Website Redesign Process

  1. Analyzed and synthesized content from the original website to identify areas for improvement

  2. Proposed updates to information architecture, navigation, and content for client feedback and approval

  3. Developed a site map outlining the overall website structure

  4. Created comprehensive wireframes in Figma

  5. Implemented the approved designs on the designated web host

Site Map
Wireframe
Highlights
Branding & Identities 

During the website redesign process, we identified several opportunities to improve the client’s brand assets.

After discussing with the clients, we expanded the project scope to include the following:

  1. Color Palette: Analyzed and simplified the existing color palette

  2. Typefaces: 

    1. Reviewed and clarified typefaces used in logos and icons

    2. Refined logo typefaces

  3. Updated brand guidelines

The slides below are the final brand guideline document delivered to the client.

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